Conducting Research Surveys via E-Mail and the Web by Matthias Schonlau

By Matthias Schonlau

Internet-based surveys, even supposing nonetheless of their infancy, are becomingincreasingly renowned simply because they're believed to be swifter, better,cheaper, and more straightforward to behavior than surveys utilizing more-traditional telephoneor mail tools. in accordance with facts within the literature and real-life casestudies, this e-book examines the validity of these claims. The authorsdiscuss the benefits and downsides of utilizing email and the net toconduct study surveys, and in addition supply useful feedback for designing and imposing net surveys such a lot effectively.Among different findings, the authors made up our minds that web surveys may perhaps bepreferable to mail or mobilephone surveys while a listing of email addresses forthe goal inhabitants is accessible, therefore taking away the necessity for mail orphone invites to strength respondents. web surveys additionally arewell-suited for greater survey efforts and for a few goal populations thatare tricky to arrive through conventional survey tools. net surveys areconducted extra fast than mail or mobile surveys while respondents arecontacted first and foremost by means of email, as is frequently the case whilst a representativepanel of respondents has been assembled prematurely. And, even though surveysincur nearly no coding or data-entry charges as the info are capturedelectronically, the hard work expenditures for layout and programming could be high.ReviewThis slim quantity, by way of Matthias Schonlau, Ronald Fricker, and Marc N. Elliott, addresses tips to decide on the touch procedure for a survey and explicitly describes strategy steps, assets of rate, resources of errors, and different components of useful survey management and survey methodology... because of its brevity, readability, and breadth, this belongs at the table as a reference in case you are new to surveying and as a list for skilled researchers.The Library Quarterly, April 2003 regardless of the entire difficulties telephone-reliant pollsters have confronted in recent times, resembling declining reaction charges and lengthening use of mobile phones, the assumption of taking surveys to the net to gauge opinion continues to be a arguable idea... despite one's own reviews at the topic, 'Conducting examine Surveys through e mail And the net' is filled with priceless info for someone attracted to the way forward for polling.NationalJournal.com, August 2003 From the PublisherLow-cost own pcs and the explosive progress of theInternet over the last decade have brought new tools of con-ductingresearch surveys. it's now attainable to behavior a whole sur-veysolely during the world-wide-web or through electronic mail. yet, simply asissues have been raised approximately cell and mail surveys after they werefirst brought, many researchers and practitioners are attempting todetermine the way to behavior web surveys and questioningjust how scientifically legitimate Internet-based surveys are.This ebook presents functional details for researchers who arecontemplating utilizing the net of their survey actions. The au-thorsexamine the stated strengths and obstacles of utilizing theInternet to behavior examine surveys and supply directions on surveydesign and implementation. This ebook could be of curiosity to socialscience and public coverage researchers, even though it is unquestionably appli-cableto any type of survey examine, together with that conductedwithin the dept of safeguard and through the armed forces.It also needs to turn out important to primary investigators, surveycoordinators, and survey programmers.This learn used to be performed by means of RAND as a part of its carrying on with programof self-sponsored examine. help used to be supplied throughout the inde-pendentresearch and improvement provisions of RAND's contractsfor the operation of its division of protection federally funded re-searchand improvement facilities: undertaking AIR strength (sponsored bythe U.S. Air Force), the Arroyo middle (sponsored by means of the U.S. Army),and the nationwide security examine Institute (sponsored via the Officeof the Secretary of security, the Joint employees, the unified commands,and the security agencies). The RAND records staff additionally providedadditional investment for this study. [C:\Users\Microsoft\Documents\Calibre Library]

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2. 3. 1. 2. 3. 4. 5. 1. 1. 1. 1. 1. S. 2. 3. 4. 1. Evidence Table for Studies Cited in This Report SUMMARY The Internet is profoundly changing the way we communicate with one another. One of the most recent new uses of the World Wide Web is as a survey platform. Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys that use more-traditional telephone or postal mail methods.

Knowledge Networks survey panelists receive three or four surveys a month, generally requiring 10 to 15 minutes each to complete. Sampling is controlled so that the panelists are not given more than one survey on a given topic in a three-month period. As of August 2001, Knowledge Networks had more than 200,000 panelists enrolled, or approximately 80,000 households. The company claims that it adds about 5,000 panelists per month and projects an eventual total panel size of 250,000. Harris Interactive constructed and maintains a database of several million volunteer Web survey participants.

One concluding point of interest: The quality of data transcription is an issue with conventional surveys because all conventional surveys require some form of conversion into an electronic format for analysis. With Internet surveys, however, the answers that respondents enter into an on-line form oftentimes can be directly downloaded into a database, thereby avoiding transcription errors. 1 This chapter is directed primarily toward principal investigators without a background in survey methodology.

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